Event planning and experiential marketing are similar in many ways. Both work to create memorable experiences for all involved. With today’s society always on the run, it has gotten harder for marketers to reach their targeted demographic audience through marketing methods that worked well in previous years. Experiential marketing reaches potential customers by creating brand experiences that are personally significant, sensory, emotional and meaningful, connecting your prospective clients directly to you.
Penta’s experience in event planning allows us to create and execute branded events with an open canvas. We can help take your message through the streets, bars and clubs, parks, subways, and other places. The opportunities to entertain are endless. From start to finish, we will assist in the campaign approach, securing locations and talent, entertainment, sampling opportunities, collateral development, décor and consumer interactions. Our concepts are unconventional and a sure way to grab the right attention needed to reach your company’s needs.
Event Research and Concept Proposal • Coordination & Execution • Location Selection • Brand Ambassadors • Promotional Teams • Collateral Development • Destination Management • Invitations, Flyers, and Graphics • Contract Negations • Resterising Management • Vendor Coordination • Food & Beverage Selection • Travel Arrangements • Theme Development • Talent & Entertainment • Visual Design and Décor • Budget Development • Onsite Staffing